A new service from ERDA

AI Potential
Mapping

A structured way to understand where AI and automation could realistically free up time in your organisation — based on your job descriptions, your employees' input, and real market salary data.

The solution

AI Potential Mapping

The assessment runs role by role, and you set the scope — a single role, a team, or the whole organisation. Each role goes through the same five steps, from task list to euro figure.

1

Collect

Job descriptions for the chosen roles are collected.

2

Survey

Employees are surveyed on their time use, task by task, across typical and busy months.

3

Map

Each task is scored on four criteria — repetition, data, people, responsibility — then given a verdict: Automate, Augment, or Keep human.

4

Validate

The classification is validated with employees in the role and HR before any numbers are shown, as tasks differ between organisations.

5

Value

Freed-up time is priced in euros from Latvian salary medians, adjusted for true cost and weighted by headcount per level.

What you receive

What's inside the report

One report per profession group. Every number in it comes from three inputs: the job descriptions, the team's own time survey, and salary medians from Latvian job ads.

1

How the team's time is spent

Task by task, in normal vs. busy months, and by experience level — so you see where the hours actually go.

2

Task scoring

Each task scored on four criteria and given a verdict: Automate, Augment, or Keep human.

3

The value of freed time

Freed-up time priced with real Latvian market salaries, broken down by seniority level.

4

Skills & reskilling

The skills that define the role, and the professions with the most similar skills — the natural reskilling destinations for the team.

Plus a 1.5-hour executive readout — a working session with your leadership team to walk through the findings and agree the next steps.
A worked example

From time to value

How a team's time turns into freed-up capacity, and then into euros — for each role and seniority level. The figures below are illustrative.

1 · Time

How time is spent

Task by task, as a share of the working day
Invoice reconciliation
18%
Management reporting
14%
Expense claim review
11%
Data entry & updates
9%
Forecast consolidation
7%
Also split by normal vs. busy months and by experience level.
→
2 · Freed

How much could be freed

Each task marked automate / augment / keep human
34%
44%
22%
Automate Augment Keep human
38%
of total work time could be freed — range 29–47%, depending on the study.
→
3 · Money

What it's worth

Freed time priced with real market salaries
€420k
per year, whole team · range €310k–€530k
Junior€40k
Mid€250k
Senior€130k
Salary × 12 × 1.30 (tax, holiday & benefits), per seniority level.
A methodological note

Working with the ESCO framework

We normalise against the EU ESCO framework — both the tasks in a role and the role itself — so tasks stay comparable and salaries can be benchmarked against the same occupation.

  • A shared vocabulary. Different wordings like "manages stakeholders" and "liaises with clients" map to the same underlying task.
  • Salaries for comparable roles. The role is matched to its ESCO occupation, so pay can be benchmarked against the same position across the Latvian job-ads database.
  • An EU standard, comparable over time. ESCO is the European Commission's official occupation and skills framework; as we run more assessments, cross-organisation comparison becomes possible.
How normalisation works
"Manages key client relationships"
"Liaises with external stakeholders"
"Owns customer communication"
→
ESCO task
Communicate with customers

Three different ways of describing the same work — collapsed into one standardised task. This is what makes tasks comparable across roles, teams, and (eventually) across organisations.

If this sounds useful

What we'd need to get started

The clearest way to understand the potential of AI and automation in your organisation is to measure it with real data, at whatever scope you choose. To run the exercise, we would need four things from you.

1

Job descriptions

The job descriptions for the roles you choose to include — often 5 to 15 to start.

2

Employee participation

A short survey for the employees in those roles, asking how they spend their time. ~20 minutes per person.

3

Validation sessions

A ~1-hour session per role — with HR and representatives of that role — to confirm the task classification before any numbers are calculated.

4

Readout slot

A 1.5-hour working session with your leadership team once the analysis is done.

Pricing
€2,500 base + €800 per role
Typical · 10 roles
€10,500
includes the full analysis and executive readout